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High prices and interest rates, paired with flat incentives, dampen demand.
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After unusual spring rush, demand started to wane mid-April as supply thinned.
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Cox analysis forecasts continued brisk spring sales eating into existing inventories, along with coming price hikes, especially for lower-priced models.
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Despite incentive spending not keeping pace with deliveries volume, consumers make their purchases ahead of tariffs impact.
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Overall sales fell while $100K-plus models sold like hotcakes.
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2024 sales may have brought a change of the guard in the U.S., at least for the year.
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North American trade partners make up sizable share of cars sold here.
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Various conditions combined to pull consumers from the sidelines.
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Report estimates Western automakers have reached their peak on growth but should hold their own.
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Affordability continues to dog delivery momentum. Though the Q4 horizon holds promise, it also presents uncertainty.
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