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By outlining a fixed operations marketing plan with daily, monthly and quarterly plans, industry expert Don Reed explains how dealers can realize a 20-percent increase in fixed operations traffic.
Read More →Advertising for dealerships has always been a highly debated topic. Joseph Clementi, a dealership general manager, discusses the importance of measuring the effectiveness of a dealership's marketing efforts.
Read More →Year-end at an automotive dealership is undoubtedly the most stressful time the accounting office experiences. Accountant David Keller discusses measures dealers can take to lessen the stress at year-end and prepare for their CPA’s year-end fieldwork.
Read More →With leadership in place, over 700 employees and bulletproof funding, the Consumer Financial Protection Bureau is moving full speed ahead. Attorney Nicole Munro discusses the CFPB's potential reach and how it could impact dealers.
Read More →Why spend money to drive traffic to a site that doesn’t convert? Greg Wells, business development expert, offers tips to help boost a dealership website’s conversion.
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“Amazing,” “wonderfully executed,” “super,” “great,” “fabulous,” “educational”—all of these are words used to describe the 2011 Special Finance Conference.
Read More →Recent fraudulent emails to dealerships purporting to be from the FTC prompt attorney Tom Hudson to issue a word of caution to dealers: Make sure any "authorities" who approach the dealership are the real thing before taking any action.
Read More →David A. Anderson and Wilfredo Fernandez of the firm Citrin Cooperman outline a few of the most common frauds perpetrated in various dealership departments and offer some ways to help prevent them from occurring.
Read More →Best Ride General Manager Gene Daughtry talks about the lure of big down payments at the BHPH lot during tax season.
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Over the course of about seven years, Grappone Automotive’s business development center has evolved into a centralized operation that is responsible for 50 percent of the dealership’s monthly sales.
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