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Glynn Rodean - If you train on just scripts, you're putting your money (and possibly your ROI) on only seven percent of communication.
Read More →Ben Donnarumma - By paying close attention to what is going on, especially when it comes to collections, you can minimize the mistakes being made inside and outside of your company and increase the money you collect...
Read More →Tom Herald - In special finance, the customer's buying power needs to be determined effectively and discretely long before ever presenting a vehicle.
Read More →Daymond Decker - As Web sites became popular in the past, it was important to simply “be” on the Web. But today’s Internet user is far more savvy than 10 years ago, and last year it became clear to ...
Read More →Joe Turner - I was reading an article recently about some of the differences in the ways the two campaigns operated during this past election and some things really jumped out at me...
Read More →Paul Rushing - Are you placing a lot of emphasis on satisfying customers? Is the only time you hear from your customers when they have a problem after they buy from you? Do you have someone on your staff whose job it is to handle customer complaints and to resolve issues?
Read More →Ryan Linnehan - Most people know the Golden Rule ... But lenders have a different “Golden Rule”: He who has the gold makes the rules! Unfortunately, they are afraid to lend it—even to prime customers!
Read More →John Carroll - About 15 years ago, said Trenary, who runs three dealerships in the St. Louis area, Ben Turec screened a television spot he put together from several years’ worth of bloopers swept up from his ad agency’s cutting room floor. Blown lines, pratfalls, ornery animals; it all ...
Read More →Dean Evans - When it comes to allocating marketing dollars, most dealers have it backwards. Newspaper, television and radio have been such an integral part of their advertising programs for so long that many dealers still place those mediums at the top of...
Read More →Paul Rushing - Social networking in the automobile industry is starting to take roots and will propel the industry ahead. Social networking is nothing new to anyone who has had an Internet connection for more than 30 days; almost all of our online activities...
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