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Rob Mudd - Our message is targeted to a transient existing market. Non-automotive ad people fail to realize that we are dealing with an existing market that is going to buy ‘this week’ who then ...
Read More →Glynn Rodean - There are seven basic materials for building a BDC: space, people, hardware (computers and telephones), Internet access, software, call management services, and lead sources. As with any building project, you need to determine what you want to build so you know the quantity and quality of materials you need.
Read More →Justin Spath - Oftentimes, people become so focused on their own work that they lose track of the fact that everyone plays an important role in the function of the dealership.
Read More →Tom Herald - An advertiser with 17 different things to say should commit to a campaign of at least 17 different ads, repeating each ad enough to stick in the prospect's mind.
Read More →Jeff Smelley - The average individual experiences a 10 percent to 15 percent retention rate of new information presented during a typical training session. Therefore, multiple training sessions are required to reach the 80 to 90 percent knowledge level for above average performance.
Read More →Jim Rucker - Search terms that are very specific fall into the category of high relevance, but low search volume. If someone types in “2004 Chevrolet Cobalt Baltimore,” they are probably great candidates to buy your vehicles that match ...
Read More →Mauricio Espinosa - ... satisfaction is only a beginning. It’s the foundation, the base, of the pyramid. In order to climb that pyramid and reach for loyalty and fidelity, the base must be strong and stable...
Read More →In today’s market with diminishing sales, declining profits and falling consumer credit, how can dealers increase revenue? One simple answer is Internet leads—more specifically, subprime Internet leads.
Read More →“It’s just a matter of committing to it.” That’s how Ed Walsh, general manager, explained the success of Lamb Auto’s new special finance departments, more commonly referred to within the dealerships as secondary finance. “We’re just wholeheartedly committed to secondary finance and it’s been paying off handsomely.”
Read More →The official mascot of the University of Tennessee is Smokey, a blue tick coonhound native to the state. The dogs were bred to track small game with agility and accuracy.
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