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Articlesby Don ReedJanuary 18, 2008

Training Your Service Customers: Pays Big Dividends

Don Reed - Starting today, ask each of your advisors what maintenance is required by your respective manufacturer. I’m betting they don’t know. If that is the case, then require them to read the warranty book and they will find the words...

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Articlesby David Keller, CPA, CFEJanuary 17, 2008

Buy-Sell Agreement Structure: Smart Decisions for Tax Purposes

David Keller - The buyer should always review any and all existing leases of the dealer to verify which leases must be assumed through purchase...

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Articlesby Raj SundaramJanuary 14, 2008

Integrated Automated Training To Reduce Compliance Risks

Raj Sundaram - To help mitigate risks, your dealership must do more than have compliance policies in place, it must also enforce them.

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Articlesby Greg GoebelJanuary 13, 2008

The Dreaded "R" Word

Greg Goebel - Over the past 24 to 30 months, the new retail sales volume for domestics has been reduced by 20 to 30 percent, and in some markets the reduction is over 50 percent.

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Articlesby Jeff SmelleyJanuary 12, 2008

Protecting Your Money The Low-Tech Way

Jeff Smelley - In what’s transitioning to a cashless banking environment, you must carefully inspect credit card authorizations, electronic funds transfers and payment authorizations.

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Articlesby Rob AndersonJanuary 11, 2008

Hitting The Bulls-Eye: Effectively Targeting Your Market

Rob Anderson - Bull’s-eye marketing is about locating your best prospects ... You can start mapping by looking at your key marketing and support materials, then comparing them to those of your closest competitors.

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Articlesby Mauricio EspinosaJanuary 10, 2008

The CSI Pyramid Part II: Retention

Mauricio Espinosa - At many businesses, we found first-time customers usually give good-to-excellent ranking scores. However, as time and experiences continue, the results deteriorate.

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Articlesby Tom HeraldJanuary 9, 2008

Full-Spectrum Finance: Providing What the Customer Needs

Tom Herald - In order to direct a customer away from specific vehicles, bypass price, ask for significant down payments and still structure profitable deals, you must have a program to sell. In special finance, this program is ...

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Articlesby Daymond DeckerJanuary 8, 2008

Florida Dealer Weathers The Elements: Pompano Honda Sets Records

Daymond Decker - According to statistics provided by Honda, 80 percent of typical Honda buyers first turn to the Internet to conduct online research...

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Articlesby John CarrollJanuary 7, 2008

Sales Skyrocket With Hispanic Market Focus: R&R Auto Sales Thrives In Orland, Calif.

John Carroll - It's all part of reaching out, letting the Hispanic community know, in a myriad of small and large ways, they'll be welcome when it comes time to buy a vehicle.

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