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Cox foresees consumers starting to bear the cost as the year progresses.
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High prices and interest rates, paired with flat incentives, dampen demand.
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Spring rush fading followed by flat ATPs, rising MSRPs and less generous purchase motivators.
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Alliance for Automotive Innovation says 25% duties would cut U.S. sales, raise vehicle prices.
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Overall sales fell while $100K-plus models sold like hotcakes.
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December buying spree, especially for luxury models, capped four-month upward ATP streak.
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The ATP is still elevated despite still-rising incentive packages as the year wanes.
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New-vehicle loans out of reach for many as others take on marathon terms that could put them under water.
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Incentives get closer to prepandemic high as dealers try to mitigate flush inventories.
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