‘Like I See It’ has already achieved best-seller status based on preorder sales. The book devotes chapters to margin compression, increased OEM control and financial reliance of their dealer partners, technology disruption and consumer preferences for digital retailing.
The new ‘customer experience management’ platform was designed to structure, organize and streamline the sales process and give sales managers a new performance-monitoring tool.
The editor has seen the good, the bad and the ugly version of the vehicle walkaround.
A properly executed walkaround is still the most effective tool for building trust, creating an emotional connection to the vehicle, and closing the sale.
By improving the customer experience, creating a spiff program, and financing repairs, you will create new opportunities to increase your service revenue — and your advisors’ paychecks.
After asking 10,000 U.S. consumers about their dealership experience, the Temkin Group found that the two manufacturers with the highest customer experience ratings were Toyota and Mercedes-Benz, according to Edmunds.com.
GoMoto is taking its showroom customer experience platform online. This week, the firm launched GoMoto Digital, a solution that allows car buyers to begin the purchase process online and then continue the process inside the dealership simply by providing their driver's license.
The dealership will utilize GoMoto’s HUBs, large-format kiosks and mobile software, combined with Market Scan’s application to personalize a consumer’s buying experience.
On Dec. 29, the Federal Trade Commission announced plans to conduct a qualitative survey of consumers who have purchased and financed an automobile from a dealer within the last six months. If issues are revealed, the agency said it may consider enforcement initiatives or rulemaking.
AutoAlert, a data mining and trade-cycle management platform, has acquired MotoFuze LLC, a customer experience management (CEM) platform.
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