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Customer Loyalty

EFG Companies Launches Mobile App

Born out of the F&I product provider’s 2015 and 2016 F&I Innovator of the Year competitions at Northwood University, EFG Companies’ Driver’s Advocate mobile app features a host of service-retention tools, including a loyalty rewards tracker, and doubles as an inventory-management tool.

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Nine Months in Hell

Former restaurateur Tim Denton’s matchless work ethic and dedication to training have pushed him to new heights of success at Five Star Ford Lincoln.

IHS Markit Awards General Motors With Top Customer Loyalty Award

During IHS Markit’s 21st annual Automotive Loyalty Awards, the company recognized automakers who have displayed excellent levels of customer loyalty. In total, the awards show recognized winners in more than 30 categories.

How to Build a Loyalty Program

Expert offers a five-step plan to build your service business, encourage existing customers to visit more often, and boost sales of service contracts and accessories.

DMEautomotive Launches Mobile Customer Loyalty Program

DMEautomotive has added Mobile Loyalty to its new Drive Connect mobile app, allowing customers to track their reward points earned for dollars spent on sales and service at the dealership.

IHS Automotive: Loyalty Drives Gains in Automotive Market Share

In the first quarter, loyalty and conquesting efforts by manufacturers paid off in improved retail market share.

Marketing Maintenance

The magazine’s marketing guru lays out a plan for improving your service department’s six customer touchpoints. If followed, the strategy can turn the department into a marketing machine.

Serving Up Sales

Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.

Sales Professional of the Month: Mike Smith

In his 41st year working at Jim Bass Cars & Trucks in San Angelo, Texas, Mike Smith has sold nearly 140 units in the first half of 2013.

Data-Driven Sales

The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.