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Customer Retention

Retention by Design: Driving Growth for Lester Glenn Auto Group

Kerry Monica and John Perillo invested in a comprehensive retention program that has delivered an additional $274,000 in monthly labor and parts revenue.

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EFG Companies Names Winner of 2016 Innovator of the Year Award

EFG Companies and Northwood University have named Team Vigilance the winner of their 2016 Innovator of the Year competition. The three-person team was awarded $25,000, and could see their winning product developed by EFG for market availability.

Optimize PPM for Service Retention

Is easy and effective service retention too good to be true? Prepaid maintenance expert offers advice for keeping your shop at capacity.

Cox Automotive: Service Contracts, Warranties Drive Service Retention

A new study from Cox Automotive found that warranties and service contracts are keys to service retention. To realize that benefit, the study recommends that dealers allow car buyers to research service contracts before they step into their stores.

Good News for Dealers Who Love Bad News

Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.

Language Skills

David Kim became a 30-car guy by building an impressive base of repeats and referrals among Korean-Americans.

3 Pitfalls of Analysis

Properly analyzing the connection between a positive online and in-person experience requires dealers to reconsider the way you analyze metrics and respond to bad reviews.

How PPM Drives Retention

With rock-solid processes and measurable goals, prepaid maintenance programs can help dealers keep more car buyers coming back and create limitless service and sales opportunities.

Dealer-FX Enhances One Solution 3.0 Platform

Dealer-FX's newly updated dynamic route sheet uses predictive analytics to help dealerships improve customer retention, streamline operations and drive repurchase loyalty.

Automotive Loyalty Reaches Highest Levels in a Decade, IHS Reports

IHS reported this week that brand loyalty among automotive brands has reached a 10-year high, with 13 brands also realizing 10-year highs in loyalty rates.