Auto Dealer Monthly goes one-on-one with Lindsay Schultz, head of industry for automotive at Google, the parent company of YouTube.
Asking every customer to submit an online review is the best way to encourage positive reviews, head off negative reviews and get car buyers talking about your brand.
Google and Webmarketing 123 provide dealers with a crash course on remarketing and Google’s new remarketing tag. The firms say the new Google feature provides dealers with more ways to stay connected to website visitors.
If your business depends upon online search results, any changes to Google’s algorithm can have a profound effect. Web marketing expert offers six steps for responding to an unexpected change.
Why do marketers keep talking about the future of auto retailing when there are old issues that have yet to be resolved?
Google has definitely become a key sales tool for the people manning the front end, but it hasn’t been too kind to the F&I office.
Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...
Ali Amerrizvani offers three critical items a dealer must get right in 2013 to succeed online.
Harper Auto Square has always lived off of its reputation. So, when it needed to get its good name online, it installed a process for collecting reviews that its sales staffers are motivated to follow.
The magazine's tech expert identifies three keys to driving sales through social media in 2013.
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