J.D. Power and Associates - Tagged Posts - Auto Dealer Today

J.D. Power Acquires Korrelate

The addition of the measurement and analytics firm expands J.D. Power’s capabilities to measure the effectiveness of digital advertising spending.

J.D. Power: Social Media Impacting Purchase Decisions for All Generations

According to the J.D. Power’s 2014 Social Media Benchmark Study, customers are more likely to repurchase from the same brand if their social media and marketing experiences with that brand are positive.

J.D. Power: Prepaid Maintenance Fueling Brand Loyalty, Repurchase Rates

The percentage of vehicle owners with complimentary or prepaid vehicle maintenance packages has more than doubled during the past five years, according to a study by J.D. Power. The growth of such offerings is helping to drive up loyalty and repurchase rates for OEMs and dealers.

DealerRater Names New CEO

DealerRater has selected former J.D. Power executive Gary Tucker as its CEO. In his new role, Tucker will be responsible for leading the company through its next phase of growth.

J.D. Power, DealerRater Announce Alliance

The alliance will integrate DealerRater’s customer ratings and reviews of car dealerships with J.D. Power’s customer satisfaction insights via the firm’s customer experience management platform.

Retail Light-Vehicle Sales Strengthening in March

New-vehicle retail sales in March are showing signs of improvement following slower-than-expected sales in the first two months of 2014, J.D. Power and LMC Automotive report.

Marketing Maintenance

The magazine’s marketing guru lays out a plan for improving your service department’s six customer touchpoints. If followed, the strategy can turn the department into a marketing machine.