In his new role, Mr. Ferri will focus on driving PureCars’ growth strategy, including broadening its offering in the advertising technology sector and increasing market penetration.
Even if new vehicle inventories remain lower than average, it’s important to promote other avenues to build revenue so that customers remain loyal when inventories eventually return to more normal levels.
When dealers embrace an open and flexible purchase process, they open the opportunity to deliver a very Apple-like shopping experience to every customer.
Combined resources offer auto dealers the most powerful digital advertising and TV reach available for unparalleled exposure, traffic and conversions.
Auto dealers around the country are now leveraging advertising to attract cars and trucks, in addition to the shoppers themselves.
The addition of financial integrations and online retailing capabilities will provide dealerships with expanded options to attract and convert shoppers more quickly and efficiently.
Survey also reveals how changing advertising trends are reshaping which channels and tactics are driving more customers into showrooms.
Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.
Dealers were one of the earliest segments of business to embrace a message of contactless business operations. This approach created a winning formula that helped dealers achieve a lower cost per customer acquisition level, which is the best business strategy to help them get through 2020.
Growing medium offers low CPM, dynamic messaging, & segmented data for personalization & reach.
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