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PureCars Announces Stephanie Ferri as Chief Executive Officer

In his new role, Mr. Ferri will focus on driving PureCars’ growth strategy, including broadening its offering in the advertising technology sector and increasing market penetration.

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Data Show Dealer Sales Activity Healthier When Ad Budgets Remain Intact

Even if new vehicle inventories remain lower than average, it’s important to promote other avenues to build revenue so that customers remain loyal when inventories eventually return to more normal levels.

To Capture Millennials’ Car-Buying Interest, Dealers Must Adapt to Their Needs

When dealers embrace an open and flexible purchase process, they open the opportunity to deliver a very Apple-like shopping experience to every customer.

PureCars Announces Partnership with Amazon Advertising

Combined resources offer auto dealers the most powerful digital advertising and TV reach available for unparalleled exposure, traffic and conversions.

Today’s Bizarro Automotive World: Dealers Advertising to Acquire Cars

Auto dealers around the country are now leveraging advertising to attract cars and trucks, in addition to the shoppers themselves.

Purecars Technologies Completes Strategic Acquisition Of Automotive Fintech SaaS Provider truPayments

The addition of financial integrations and online retailing capabilities will provide dealerships with expanded options to attract and convert shoppers more quickly and efficiently.

PureCars Industry Survey Shows Where Consumers Are Most Leveraging Digital Retailing One Year Into The Pandemic

Survey also reveals how changing advertising trends are reshaping which channels and tactics are driving more customers into showrooms.

Digital Advertising Technology Helping Savvy Dealers Acquire Used Inventory at the Right Price

Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.

How Dealers Leveraged Fixed Ops and Digital Advertising for Recovery

Dealers were one of the earliest segments of business to embrace a message of contactless business operations. This approach created a winning formula that helped dealers achieve a lower cost per customer acquisition level, which is the best business strategy to help them get through 2020.

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PureCars Releases OTT Advertising

Growing medium offers low CPM, dynamic messaging, & segmented data for personalization & reach.

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