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PureCars

Today’s Bizarro Automotive World: Dealers Advertising to Acquire Cars

Auto dealers around the country are now leveraging advertising to attract cars and trucks, in addition to the shoppers themselves.

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Purecars Technologies Completes Strategic Acquisition Of Automotive Fintech SaaS Provider truPayments

The addition of financial integrations and online retailing capabilities will provide dealerships with expanded options to attract and convert shoppers more quickly and efficiently.

PureCars Industry Survey Shows Where Consumers Are Most Leveraging Digital Retailing One Year Into The Pandemic

Survey also reveals how changing advertising trends are reshaping which channels and tactics are driving more customers into showrooms.

Digital Advertising Technology Helping Savvy Dealers Acquire Used Inventory at the Right Price

Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.

How Dealers Leveraged Fixed Ops and Digital Advertising for Recovery

Dealers were one of the earliest segments of business to embrace a message of contactless business operations. This approach created a winning formula that helped dealers achieve a lower cost per customer acquisition level, which is the best business strategy to help them get through 2020.

PureCars Releases OTT Advertising

Growing medium offers low CPM, dynamic messaging, & segmented data for personalization & reach.

How Dealers Can Successfully Tap into Election Cycle Digital Advertising

Dealers can leverage these tips to maximize their advertising investment to connect, engage, and transact with car shoppers so they can make the most of their 2020 sales goals through the end of the year.

Survey Shows Where Auto Dealers Will Look to Increase Spending on Digital Advertising for Remainder of 2020

Dealers will be buyers of social media, direct marketing, & SEO to attract customers.

Dealers’ Advertising Strategies for the Ford Bronco & F-150

Even with the Bronco and F-150, dealers must remain smart about their digital advertising strategies.

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Dealership Data: The Appeal of Used Versus New Deals This Summer

Employing these strategies will help dealers maximize every opportunity as we head into a fall season that’s looking to be as unpredictable and unprecedented as what we’ve experienced so far in 2020.

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