The FTC's enforcement sweep, which resulted in six new cases and $2.6 million in monetary judgements, marks the first time the agency has targeted add-on products and services.
Dealer.com’s Dave Winslow weighs in on upcoming developments that will change the way dealers connect with customers.
Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.
Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.
Neither you nor your customers should have to choose between price and value. Marketing ace says the solution lies in an effective demonstration of the vehicle and your dealership.
Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?
A new study predicts that online media will dominate automotive advertising this year. It also indicates that the migration to digital advertising is still in the beginning stages.
Cal Worthington, best known for his iconic TV ads that played on the most imaginative stunts to get customers to 'Go See Cal,' passed away Sunday afternoon.
Special finance expert Greg Gloebel explains how he would spend his advertising dollars to attract credit challenged customers in today’s market.
New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In