DealerSocket released its annual Dealership Action Report, which emphasized the importance of formal, technology-driven processes to thrive and increase profitability during slow periods.
Automotive Compliance Consultants and cyber-security partner Nuspire Networks will discuss dealership security with dealers at NADA 2015 in San Francisco.
Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.
The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.
Unable to ditch his F&I roots, editor Gregory Arroyo makes a strong case for why the F&I office should have a role in a dealership’s CRM efforts.
It takes more than technical know-how to maximize your CRM tool. The experts agree that process, accountability and personal leadership are the keys to success.
The magazine talks to Auto/Mate’s Mike Esposito to get his thoughts on the business, dealership technology and his biggest fear for dealers this year and beyond.
Technology can’t change the game on its own. To remain profitable, dealers still have to be focused on the fundamentals.
Technology insider says no dealership should be without a CRM tool — that’s unless your operation closes 100 percent of its customers on the first try.
The magazine’s from-the-trenches columnist offers a few insights on how to get the most out of your customer communications.
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