Get the story from Auto Dealer Monthly’s first-ever CRM Convention, and find out why this new conference is a must-attend in 2013.
Philip Barras, VP of dealer services for Dominion Dealer Solutions, examines how accountability can help dealers get the most from their CRM product.
Expert Alex Snyder discusses how the most important technology at any dealership is the one that promotes process: the CRM (Customer Relationship Management) software. Snyder believes CRM systems and software can provide you with great customer data and help you take care of the most important part of the crm process: follow-up.
Expert Philip Barras of Dominion Dealer Solutions discusses how to ramp up sales through the use of your dealership's database. Phil lays out a list of the best CRM practices to energize your database, from using electronic logging systems to conducting a regularly-scheduled save-a-deal review.
Customer relationship management can be particularly challenging for buy here pay here dealers. Express Auto has tackled this challenge by focusing on building relationships with its customers through mutual trust and respect.
At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.
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