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Xtime Adds Text Marketing Features to Invite Platform

Xtime Text Marketing was designed to offer U.S. dealers who use Xtime Invite a new way to connect with sales and service customers in a timely and legally compliant manner.

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GM Adds Dealer.com as Preferred Website Provider

General Motors’ Website Choice Program now includes Dealer.com, which offers dealer websites as well a range of digital marketing solutions.

Top 5 Ways to Increase Profitability Storewide

The digital revolution is not only upon us, it’s the new normal. Expert lists the five strategies dealers are adopting to stay ahead of the technology curve, meet customers where they live, and maximize revenue in sales, F&I, and service.

Ryan Norris and the Next Generation of On-Camera Dealers

Ryan Norris and Toyota of Easley (S.C.) have all but abandoned traditional advertising to focus on building an online library of videos inspired by customers, starring the dealer, and driving sales and service traffic — often with no mention of buying a car.

Dealer.com Launches New Digital Storefront Solution

Dealer.com has officially launched its new dealer-facing digital storefront, adding ‘strong points of interaction’ designed to capture and engage car buyers shopping online.

Opinion: Stop Stocking Vehicles You Can’t Sell

Inventory management expert advises dealers to go against the used-car flow by using online marketing to clear out aging units and inform your stocking choices.

Black Book Powers TEXTiUM Buy-Back Platform

A new partnership integrates Black Book’s vehicle valuation data with TEXTiUM’s dealer buy-back marketing platform.

Outsell Closes Data Gap With Mileage Estimator

A new addition to Outsell’s AI-driven dealer marketing platform was designed to more accurately predict where a given customer stands in their ownership lifecycle.

High-Value Users: The Key to Maximizing Dealer Ad Dollars

Focusing on those car shoppers who only account for 11% of traffic but buy at a 34% higher rate is critical to successfully completing the transition from traditional to digital marketing,

MAX Digital Partners With LotVantage to Drive Social Leads

MAX Digital and LotVantage have combined their digital retail and marketing acumen in an effort to make social lead generation easier for auto dealers.