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CTV Advertising: What’s in It for Auto Dealers?

Apple TV, Roku, and other connected TV devices have become the entertainment hub for millions of households. So why are so many dealers still spending all their TV dollars on traditional ads?

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Steckler to Lead DealerSocket’s DealerFire Unit

Former Cobalt, ADP Dealer Services, and CDK Global executive Max Steckler has joined DealerSocket as general manager of the company’s DealerFire digital business unit.

Dealer.com, Cartender Partner on New Video Marketing Solution

Dealer.com and Cartender have teamed up to offer auto dealers digital video ads designed to drive more sales by highlighting incentives, vehicle imagery, and branding.

Experian Debuts Advanced Data and Analytics Platform

The Experian Automotive Intelligence Engine was designed to offer auto dealers new data and analytical capabilities designed to find in-market car buyers within a 15-mile radius.

DealerSocket Adds People Power to RevenueRadar

DealerSocket’s predictive marketing tool is now backed by a team of Strategic Growth Managers offering personal support to help auto dealers engage more customers.

3 Digital Retailing Myths Debunked

Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena. Separate fact from fiction with this three-minute read.

Xtime Adds Text Marketing Features to Invite Platform

Xtime Text Marketing was designed to offer U.S. dealers who use Xtime Invite a new way to connect with sales and service customers in a timely and legally compliant manner.

GM Adds Dealer.com as Preferred Website Provider

General Motors’ Website Choice Program now includes Dealer.com, which offers dealer websites as well a range of digital marketing solutions.

Top 5 Ways to Increase Profitability Storewide

The digital revolution is not only upon us, it’s the new normal. Expert lists the five strategies dealers are adopting to stay ahead of the technology curve, meet customers where they live, and maximize revenue in sales, F&I, and service.

Ryan Norris and the Next Generation of On-Camera Dealers

Ryan Norris and Toyota of Easley (S.C.) have all but abandoned traditional advertising to focus on building an online library of videos inspired by customers, starring the dealer, and driving sales and service traffic — often with no mention of buying a car.