VinSolutions’ VinConnect Mobile app gives dealers access to their CRM from a hand-held mobile device. Other features include mobile call tracking and a customer I.D. scanner.
DMEautomotive has added Mobile Loyalty to its new Drive Connect mobile app, allowing customers to track their reward points earned for dollars spent on sales and service at the dealership.
A1 Software Group has announced its new dealership sales solution, Selly, a mobile focused, lightweight platform for automotive sales. Selly is designed for small- to medium-sized dealerships and was initially distributed as a mobile app.
Ally Financial has improved its Ally Auto Mobile Pay app and added a new Click-to-Chat tool to its website that links users with live service agents.
Edmunds.com has acquired mobile startup CarCode, a service that lets customers and dealers engage in one-on-one text messaging. It is the first acquisition for the online car-shopping website.
New research from DMEautomotive shows that customers who download a dealership’s mobile app are much more likely to visit the service department. Six months after downloading the app, user visits increased by 25%.
The first application to be developed by TrueCar Labs will be “Sell My Car," a mobile application that enables consumers to get an upfront offer on their current vehicles.
Mobile CRM can allow salespeople to access key data without ever having to leave the customer’s side. Managers can use the same technology to keep their employees in line, even when they are out of the office. But legal experts say that both conveniences can be areas for concern.
Technology expert Ali Amirrezvani looks at the rising popularity of mobile devices and smartphones and the impact of this trend on dealerships.
Opportunities abound for dealers to harness the power of the mobile app as a means of connecting with customers and for aiding day-to-day operations. Auto Dealer Monthly takes a look at some of the providers serving the mobile space.
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