The technology firm has partnered with Toyota to offer its dealers tools to measure, track and improve their online performance and presence.
Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.
HookLogic's AutoHook marketing solutions suite received an Automotive Website Award for Marketing Innovation from PCG Consulting.
Ricky Beggs will retire from Black Book on April 1 as one of the leading authorities in the vehicle remarketing industry, ending a 34-year career with the used-vehicle data provider.
Hyundai dealers across the United States will now have the ability to incorporate Dealertrack’s integrated websites, inventory merchandising, digital retailing and advertising tools into their dealership’s digital marketing strategies and operations.
Take the guesswork out of the tax-time rush by planning targeted and timely online marketing campaigns.
Flick Fusion added 2015 make and model-year cars to its expanded library of PicMotion new vehicle inventory videos.
CDK Global’s Audience Management solution offers a personalized online shopping experience for each car buyer by tracking their behavior on and off dealership sites.
In 2015, more dealers will use conversion pages, marketing automation and exit intent technology to drive sales and reduce their ad spend.
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
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