Stik'in It to Fake Reviews

Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.
Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.
Edmunds.com ranked the fourth highest on the 2013 Online Customer Review Study, beating out sites like Yelp, Google+, Hotels.com and others. DealerRater ranked No. 13 on the list.
Edmunds.com reached a settlement with Humankind Design Ltd., the online reputation management firm the site was suing for posting fraudulent reviews on behalf of 25 car dealers nationwide.
This week, Yelp issued another round of consumer alerts, or pop-up messages warning customers that a business was caught ‘red-handed’ trying to purchase fake reviews.
Asking every customer to submit an online review is the best way to encourage positive reviews, head off negative reviews and get car buyers talking about your brand.
Edmunds filed a lawsuit against an online reputation management company for allegedly posting “fake reviews” to the automotive information website on behalf of 25 dealers nationwide.
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