Ford Reports Healthy Q1

Sales reflect improved inventories across industry over last year.
Sales reflect improved inventories across industry over last year.
Fast, personalized, and relevant lead responses are the keys to winning in a competitive market.
Now is the time to protect loyal customers against the competition and position your dealership as a trusted partner as the market evolves.
Included in the event registration, all attendees will be eligible to sign up and take the ACE certification exam in one of four disciplines: F&I Specialist, Sales Management Specialist, Compliance Officer, and ACE’s newest offering, Safeguards Specialist.
Sales is entrepreneurship, and your pipeline is your business — you should be reviewing and analyzing this on a regular basis to grow your business.
In this video, David McKellar from the Automotive Training Academy by Assurant will discuss the difference between a statement, a question and an objection. Your ability to respond appropriately to each of these 3 responses from a customer can affect your sales results.
Dealerships that use TestDrive+ are now able to move interested customers down the sales funnel by taking them through inventory-specific payment calculations or shop-by-payment vehicle selection, and then invite the guest to schedule their test drive virtually.
If you’re trying to sell to Generation Z buyers, new data shows they have a radically different mindset from millennials and all buyers overall, requiring businesses and sales professionals to adjust tactics to close the deal.
By providing impactful and ongoing sales training, you will be creating a team of high-performing salespeople who in turn will be helping your business achieve, and likely exceed, your goals.
As a manager it’s your job to make the sales team want to keep up with their daily tasks by challenging them to come up with creative ways to accomplish tasks without making it seem like a chore.
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