Dealers have become accustomed to dismissing claims of $1,500 per copy as ‘fake news,’ but that figure might not be as far out of reach as you think.
G.P. has practical tips for those who agree that physical fitness affects your attitude and aptitude.
Top trainer explores the world of virtual reality, which could one day create a ‘batting cage’ in which green peas would role-play scripts and engage in back-and-forth dialogues with simulated customers — all in the privacy of their own imaginations.
Sales manager Joel Gordon makes a three-part argument for abandoning your commission-only pay plan. Learn how guaranteed income creates a wider and deeper talent pool, smooths out the hills and valleys of success, and acknowledges the realities of auto retail in the 21st Century.
A properly executed walkaround is still the most effective tool for building trust, creating an emotional connection to the vehicle, and closing the sale.
The CFP National Championship was more than a football game. It was a contest between ‘The Process’ and ‘All In,’ the personal leadership philosophies of head coaches Nick Saban and Dabo Swinney.
It’s a new year and a great time to sharpen your dealer skillset. Top trainer lays out a five-step plan.
Dealers are using relatable content, brevity, and new technology to design new training modules for their youngest staffers.
Members of Generation Z are the anti-Millennials, and they’re coming to a dealership near you.
If your team’s phone skills have faded in the Digital Age, you may be losing opportunities. Map out the road to the appointment and make sure no sales call goes unanswered.
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