The digitization of the auto retail and finance industry has helped level the playing field for dealers who are willing to invest in new tools — no matter your size or location.
Marketing expert offers a three-point plan for capturing and engaging service-bound customers in today’s highly competitive environment.
With the new integration, the firm's Multi-Touch Attribution solution collects and pairs all clicks and calls to the appropriate vehicle shopper while fractionalizing the credit within Google Analytics, ensuring no overattribution to any one keyword, campaign or ad group.
Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.
ADT sits down with Dean Evans, a digital marketing expert with experience in the retail, OEM and third-party segments.
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.
Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.
Flick Fusion has partnered with Lighthouse Technology Team to bring video marketing to the commercial truck, equipment, cycle, recreational vehicle and powersports industries. Dealers in these industries can now use the Flick Fusion platform to easily create video for the web.
Digital marketing services provider is launching a new web platform designed to integrate Haystak Digital Marketing’s entire digital suite.
Ali Amerrizvani offers three critical items a dealer must get right in 2013 to succeed online.
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