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Comments Are King

Asking every customer to submit an online review is the best way to encourage positive reviews, head off negative reviews and get car buyers talking about your brand.

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Going Toe-To-Toe With Google

If your business depends upon online search results, any changes to Google’s algorithm can have a profound effect. Web marketing expert offers six steps for responding to an unexpected change.

Cracking The Code

Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.

Removing The Roadblocks

Why do marketers keep talking about the future of auto retailing when there are old issues that have yet to be resolved?

Pinterest Continues to Interest

Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.

Accessory To Profits

Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...

Social Media for Skeptics

Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.

7 Ways to Reduce Ad Waste

The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.

A Moving Target

Ali Amerrizvani offers three critical items a dealer must get right in 2013 to succeed online.

Sales Driver

The magazine's tech expert identifies three keys to driving sales through social media in 2013.