1) Get creative! Use the Internet. There is a chat room called TOPIX. I am working a discussion line in for automobile financing and explaining how each dealer does such a great job and anyone looking for a vehicle with credit problems needs to go to that dealer. Free, and effective. –
2) Create a Myspace or FaceBook account. Advertise what you do and your dealership. Offer help to those in need of financing. The Internet gives you several ways to reach customers. –
3) Road Loans. If you are a Drive dealer, you can sign up for the lead program through Road Loans. – Kris Wright
4) Use all of the free, online advertising sites available like Craigslist, Backpage and Kijiji. – Rory Holland
Got a free resource tip? Send it to [email protected].
Auto retail veteran and F&I products expert Paul McCarthy has joined AUL Corp. as vice president of national sales.