What is the worst thing a dealer wants to endure in the dealership? Near the top of the list, just below a DMS conversion, is when your controller or office manager (if that’s your highest-level HR talent) gives notice.
Just when you think you have your dealership culture figured out, something causes that familiar pain in your gut to return. Operations expert shares advice for avoiding upset stomachs in the workplace.
Lax policies and unauthorized charges, discounts and freebies could be nipping away at your bottom line.
Dealers are grappling with a set of new regulations designed to limit calls and text messages delivered to mobile phones.
The Editor says farewell to the magazine, but not to the industry. Get the scoop on ADM's new home and team.
Online communication has shifted the dealership-to-customer relationship. In the future, to keep up, dealers will have to transition from traditional CRM systems and processes to social customer relationship management (SCRM).
Here are few simple suggestions to help incorporate social media into your customer relationship management efforts.
Dealership Internet directors share what frustrates them the most about digital marketing, including frustrations with websites, vendors and different media.
The Auto Dealer Monthly 2010 Digital Marketing Awards highlight a few of the best dealership websites in the industry, including single-point franchise sites, independent dealer sites, group franchise sites and specialty sites. See who stood out from the pack and why.
Harlene Doane, Jennifer Murphy - Technology changes so fast that it’s difficult to keep up, and that’s especially true when it comes to a dealer’s Web site. What was cutting-edge and met a dealer’s needs a year ago may now be lackluster in performance.
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