SAN FRANCISCO — LotLinx, the developer of a direct-linking technology platform that connects car shoppers directly with dealership websites, has announced that Dean Evans has joined the company as chief executive officer.
Evans boasts over 20 years of experience in the automotive industry, most recently as CMO of Subaru of America, Inc. (SOA). In that position, he oversaw demand generation, brand awareness and customer engagement programs that directly contributed to the company’s highest years of sales growth in its history. SOA’s revenue increased from 40% to 65% of parent company Fuji Heavy Industries’ (FHI) overall revenue during Evans’ tenure, with FHI’s stock the best performer on the Nikkei.
While serving as CMO of Dealer.com, Evans oversaw revenue growth of $15 million to $100 million over three years and was instrumental in increasing the company’s dealer customer base from 600 to 7,800 rooftops. He was also a leading executive member of Dealix Corporation, where as vice president of marketing, he helped grow revenue from $4 million to $80 million within three years, leading to the company’s successful acquisition by The Cobalt Group.
“Dean’s proven automotive and technology experience and track record of success will be a huge asset for LotLinx,” said LotLinx founder Len Short. “We’re thrilled to have him join our team and look forward to continued strong growth under his strategic and inspirational leadership.”
As CEO, Dean will be responsible for all areas of LotLinx’s business, including strategic direction, development of key partnerships and customer relationships and the overall success of the LotLinx Vehicle Display Network. LotLinx is the first ever VIN-specific inventory advertising technology that links consumers shopping on over 135 popular automotive research sites directly to the dealership’s vehicle display page (VDP).
“I am honored to join the LotLinx team in this capacity,” Evans said. “LotLinx is the first disruptive technology marketing product that I have seen in the last five years that delivers such a compelling competitive advantage to dealers. The metrics prove that VDP advertising should be prioritized ahead of paid search, third-party lead buys and targeted display spends because it presents consumers who are lower funnel at a lower cost.
“I look forward to helping our team introduce these benefits to auto manufacturers and retailers."
Originally posted on F&I and Showroom