MASON CITY, Iowa — Dealership systems provider DealerBuilt announced the hiring of automotive industry veteran Mike “theCarGuy” Correra as a client experience specialist. He will be tasked with visiting dealers, studying their use of the DealerBuilt DMS, and helping improve their performance with tips and techniques he learned from many years using the system as a dealer.
“The first thing that usually comes to mind is the review I wrote about their DMS back in 2014 when I was the GSM at a dealership which converted over to their system,” Correra said. “One of the things that impressed me then, and still does, is what an awesome team DealerBuilt has. The level of caring for their dealer partners and passion for building the best tools for auto dealers is second to none.
“There is still much to be done and many places to go. Keep an eye out as the adventures of Mike ‘theCarGuy’ and DealerBuilt Man come to a car dealer near you!” he added.
Correra brings over 30 years of experience in automotive retail to DealerBuilt. He started as a tune-up and drivability tech at a Ford store and has since held positions ranging from general sales manager to fleet and internet sales director. Most recently, just before joining DealerBuilt, Correra worked as a entrepreneur, building his “theCarGuy” brand.
“I couldn’t be more excited to have Mike on board. He is one of the best possible people we could have as a specialist interacting with our clients,” said Mike Trasatti CEO of DealerBuilt (div. LightYear Dealer Technologies). “Our mission is to make a difference in the lives of those we are fortunate enough to meet by utilizing our time, talents, and resources. Mike perfectly exemplifies this; it is his passion. Moreover, the fact that he has used our system for years as a dealer himself is rather the icing on the cake — both for DealerBuilt and for our clients.”