auto dealer in black and red logo
MenuMENU
SearchSEARCH

Nissan Takes Step Back in Full-Size Truck Market

Nissan will end production of the diesel V-8 variant of the Titan XD in December after failing to capture more than a fraction of U.S. full-size pickup sales in the first half of 2019.

Tariq Kamal
Tariq KamalFormer Associate Publisher
Read Tariq's Posts
August 12, 2019
Nissan Takes Step Back in Full-Size Truck Market

Nissan will end production of the diesel-powered Titan XD pickup in December.

Photo courtesy Nissan North America

1 min to read


(Bobit) — Nissan has deleted the diesel-powered Titan XD pickup from its lineup as of December 2019 and will replace it with a gasoline-powered model, according to a letter sent to U.S. dealers last week. First reported by The Drive, the move comes less than four years after the 5.0-liter V-8-powered XD was introduced in late 2015 for the 2016-MY.

In the letter, Billy Hayes, division vice president of sales for Nissan North America, said the deletion will allow the factory to focus its resources on a “stronger, more focused” Titan lineup.

“We are simplifying the Titan lineup to focus our efforts on models that maximize opportunities to attract retail customers in the market for a full-size truck,” Hayes wrote, in part.

Backed by a five-year/100,000-mile bumper-to-bumper warranty, the 310-horsepower Cummins V-8-powered XD delivers 310 horsepower, 555 pound-feet of torque, and a maximum towing capacity of 12,830 pounds.

But the truck failed to help Nissan steal a significant number of customers from segment leaders Ford, Chevrolet/GMC, and Ram. Automotive News reports Nissan sold 18,026 full-size trucks in the first half of this year, earning a 1.5% market share; Ford sold 448,398 in the same period.

In his letter to dealers, Hayes promised a “dramatically refreshed” Titan will make its debut at September’s Texas State Fair.

More Dealer Ops

hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
DigitalApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Ad Loading...
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Ad Loading...
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 7, 2025

Own Your Missteps

We all mess up from time to time, but it’s how we address the mistakes that really matters.

Read More →