ACTON, Mass. — Video test drive provider WheelsTV announced it has become a participant in the CDK Global Partner Program, a third-party marketplace of automotive applications and integrations. 

WheelsTV can now provide dealers and OEMs with the WheelsTV Showroom’s interactive video test drive application through their CDK website. With access to the extensive CDK customer base, partners have the opportunity to build solutions impacting nearly every area of business within the modern dealership, ranging from sales to service to data intelligence, executives said.

“WheelsTV Showroom’s dealer-friendly and consumer-friendly interactive videos provide car buyers with instant access to essential information on styling, technology, performance, fuel economy, safety, warranties and more,” said WheelsTV CEO Jim Barisano. “Dealers that provide WheelsTV’s interactive videos keep online visitors on their websites longer, turning car shoppers into happy customers.”

“The CDK Partner Program is a powerful network that serves both dealers and their customers,” said Jen Cole, a senior vice president and business leader at CDK. “We are thrilled that WheelsTV has joined our more than 500 partner organizations that provide innovative dealer solutions fully integrated with CDK.”

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