MAX Digital executives say Trade Value helps generate leads by attracting and engaging online car shoppers.  - Photo courtesy MAX Digital

MAX Digital executives say Trade Value helps generate leads by attracting and engaging online car shoppers.

Photo courtesy MAX Digital

CHICAGO — MAX Digital has launched MAX Trade Value, a smart valuation tool that leverages deep market data to provide a quick and positive experience for car buyers who wish to value their trade-in online, the company announced.

MAX Trade Value was requested by and developed in partnership with dealers, executives said, and is available as part of an existing full partner package or individually with a “wide variety” of integrations.

“Shoppers want to get a quick estimate and understand the support for that estimate at a glance,” said Ryan Walker, MAX Digital’s vice president of product and engineering. “MAX Trade Value takes seconds to use and supports customers on their way to purchase.”

Read: MAX Digital Powers DealerCenter Enhanced Market Pricing

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