New company launches online Vehicle Service Contract provider.  -  Photos by Mashiro Momo via Pixabay

New company launches online Vehicle Service Contract provider.

Photos by Mashiro Momo via Pixabay 

CHICAGO — announced the launch of its innovative online F&I marketplace, built to serve consumers who did not opt to secure a vehicle service contract (VSC) at the time of their new or used vehicle purchase.   

“Consumers want to select their own coverage, on their own time.”

“Some customers don’t like to make an on-the-spot decision,” says Vincent Odoardi, managing partner of Bedford Chrysler Dodge Jeep Ram in Bedford Hills, NY. “There is definitely business there – in what we call the ‘after, after sale’.”

The new website was designed for consumers, to help customers understand their options, and empower them to select their own vehicle service contract coverage, putting them in control of the transaction. In addition to offering simple, customizable coverage options, is integrated with an advanced rating engine which delivers confidence that VSCs are fairly priced. An unprecedented “Stacks” program provides two reward plans which allow consumers to reclaim unused premium payments, an industry first.

“Consumers want to select their own coverage, on their own time,” stated Michael Wymard, co-founder of “We know many consumers are tired of feeling as if they are forced to buy long-term or mileage-limited service contracts in order to ensure their vehicle repairs are covered. On the other side of the transaction, dealers had no way to recapture the lost opportunities from customers leaving the dealership without purchasing F&I products. These are the reasons why we launched”

Benefits of VSCs include no term or mileage restrictions, month-to-month subscription coverage, and the ability to cancel at any time directly within the consumer online portal.

Created to empower dealers by meeting the needs of consumers, serves as an experienced post-sale VSC partner, by including dealership-branded websites and telemarketing support powered by data-mining technology with direct DMS integration. Dealers are provided with seamless branding at every consumer touchpoint, and can select between multiple participation models.

“Today’s drivers are predominantly digital natives, and prefer to shop online,” comments Wymard. “If dealers want to reach them after they drive off the lot, they have to make the F&I experience easy and accessible at all hours, wherever they are most comfortable. was created to be that virtual VSC partner for dealers to reach their customers post-sale.”

Read: The Creation of the Alliance for Automotive Innovation

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