ACKROO – Has the COVID-19 pandemic been affecting business revenue and the way you interact with customers? It may be time to consider implementing new marketing efforts to attract, engage, retain and grow your client base. There are many dealership-marketing programs available to help grow revenue and reach your target audience. Ackroo’s affordable and easy-to-use software solutions help businesses of any size process loyalty, gift card, and promotional transactions at the point of sale. They offer custom programs for businesses in a variety of sectors including the automotive industry.
Here are five ways to reach customers during COVID-19 through dealership marketing:
Gift Card and eGift Programs
Reward your customers with a Gift Card or eGift Program. This will allow you to increase profits, boost customer retention and optimize your marketing efforts. With a gift card program you are able to design custom-branded cards and key tags that can be easily integrated into your POS or payment terminal. You can then access data and reports to help you manage and track the effectiveness of your gift card program.
Loyalty programs create an emotional connection with your customers. This is the main reason why customers choose one brand or business over another. Loyalty programs allow automotive dealers to grow revenue based on a loyalty business model. Loyalty matters more now than ever if you’re looking for customers to stay and spend. People are interested in letting their habits and behaviours be tracked if they will receive personalized rewards in return.
Promotions can be a very effective marketing tool for automotive dealers. Once you have customer data, you can send promo cards with a discount or even offer referral bonuses onto their loyalty account by bringing in a friend or family member. Having a quiet sales month? Offer double rewards during that period to see customers return and drive up sales. The opportunities are endless!
Dealer Display Signage
When customers walk into the dealer showroom you want to grab their attention immediately. Make sure to promote your rewards program or dealership offer through banners, tent card toppers, posters, window clings and more. These eye-catching tactics will entice customers to come inside and inquire about your promotions.
Direct mail is an effective way to reach new and existing customers. This mail can be personalized targeted campaigns that include, seasonal service offers, current rewards balances, new vehicle launches and time based updates for end of lease renewals. This will get customers thinking about your dealership first when it’s time for a new vehicle or service.
As we continue to navigate COVID-19 and with the influx of competition, automotive industries need to remember the importance of marketing efforts to attract, engage, retain and grow.