Addition of first-party data-cleansing and secure storage provider AutoMiner enhances PureCars’ ability to improve effectiveness of sales, fixed operations and retention-marketing programs.
Three years of anonymized data across 600 rooftops shows exactly how post-sale marketing campaigns benefitted dealers.
It’s a natural reaction for dealerships to respond to uncertainty by hitting pause on operations, but this lacks the balance needed to come out stronger on the other side.
It may be time to consider implementing new marketing efforts to attract, engage, retain and grow your client base. There are many dealership-marketing programs available to help grow revenue and reach your target audience.
Growing medium offers low CPM, dynamic messaging, & segmented data for personalization & reach.
The best way to counter long-term changes in consumer behavior is by embracing change through innovation.
Joe Kyriakoza and David Mondragon join IHS Markit to drive integral new client solutions.
A new study commissioned by Affinitiv finds U.S. auto groups lose up to $230,000 in per-store service revenue by failing to cross-market off make used car buyers.
Digital Air Strike announced the promotion of Erica Sietsma to COO and the addition of Scott Pechstein as vice president of business development.
Four months after factory executives put a stop to a similar campaign at an Alabama dealership, Carolina Ford is offering a free rifle, American flag, and Bible to every sold customer through the end of November.
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