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Shifting to a First-Party Data Strategy

What automotive dealers should know about this approach to marketing.

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DealerOn Acquires fusionZONE Automotive

DealerOn said fusionZONE clients will benefit from DealerOn's resources and technology.

Affinitiv Upgrades Data-Management Console

Enables clients to measure and benchmark results across multiple solutions, tracking productivity more effectively across all dealers within a group.

PureCars Acquires Customer Data-Management Platform

Addition of first-party data-cleansing and secure storage provider AutoMiner enhances PureCars’ ability to improve effectiveness of sales, fixed operations and retention-marketing programs.

The Ripple Effects of Post-Sale Marketing

Three years of anonymized data across 600 rooftops shows exactly how post-sale marketing campaigns benefitted dealers.

Marketing in Uncertainty: Best Practices for Car Dealerships

It’s a natural reaction for dealerships to respond to uncertainty by hitting pause on operations, but this lacks the balance needed to come out stronger on the other side.

5 Ways to Reach Customers Through Dealership Marketing

It may be time to consider implementing new marketing efforts to attract, engage, retain and grow your client base. There are many dealership-marketing programs available to help grow revenue and reach your target audience.

PureCars Releases OTT Advertising

Growing medium offers low CPM, dynamic messaging, & segmented data for personalization & reach.

A Much-Needed Alignment for Dealers and OEMs

The best way to counter long-term changes in consumer behavior is by embracing change through innovation.

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IHS Markit Hires Two Automotive Industry Leaders

Joe Kyriakoza and David Mondragon join IHS Markit to drive integral new client solutions.

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