auto dealer in black and red logo
MenuMENU
SearchSEARCH

Tariffs’ Impact on Auto Market Weighed

North American trade partners make up sizable share of cars sold here.

February 5, 2025
Tariffs’ Impact on Auto Market Weighed

China represents a much smaller share of U.S.-sold vehicle production than do Canada and Mexico, especially the latter.

Credit:

Pexels/Tom Fisk

3 min to read


Trade tariffs on goods from Canada, China and Mexico would affect almost 20% of new vehicles sold in the U.S., according to an industry watcher.

So far, the Trump administration has imposed a 10% tariff on goods from China but put on hold for 30 days 25% tariffs on North American trade partners Canada and Mexico. If Trump changes his mind on the latter two, tariffs would significantly impact the U.S. auto retail sector, where inflated prices are still a stretch for many consumers.

Canada and Mexico are the fifth- and second-biggest originators of vehicles sold in the U.S. after those made in American factories, according to a study by London-based automotive industry data provider Jato Dynamics. 

Canada contributed about 5%, or 717,000 units, and Mexico 14%, or 2.2 million units, of the new light vehicles sold here last year

China is the eight-largest originator, representing 57,000 units, or about a half percent.

Together, the countries accounted for 18% of the U.S. new auto sales market, Jato said.

“While the situation is constantly evolving, the imposition of tariffs on the United States’ closest trade partners will have a major impact on the automotive industry in North America,” said Jato Global Analyst Felipe Munoz in a press release on the data.

Mexico alone is home to many foreign automakers’ manufacturing operations, and U.S. sales of units made there rose 13% last year, Jato said, which indicated that the country is Volkswagen’s largest manufacturing base for vehicles sold in the U.S. It was the second-biggest source of U.S.-sold vehicles for Ford, Honda, Mazda, Nissan and Jeep-maker Stellantis.

“With four of its top five best-selling models in the U.S. last year manufactured in Mexican factories, Volkswagen Group is the automaker most exposed to the imposition of tariffs on Mexican goods,” Munoz said.

Though a significant portion of U.S.-sold vehicles are made in Canada – in fact all vehicles manufactured in the Great White North are sold here – its share has been waning, according to Jato, which said more U.S.-sold units are now being made in Europe. That begs the question of whether Trump will impose tariffs on the European Union and how that might further affect the U.S. auto retail market.

“While difficult to predict what the Trump administration will do next from a trade perspective, the measures taken so far in the administration’s first month in office are a sign of things to come,” Munoz said. “Importing cars into the U.S. will become more difficult across the board, and the European Union should be prepared for future restrictions on trade.”

Cox Automotive, which said it's "confident that compromises will be worked out in due time and any tariff pain will be the short-lived, not long-term, policy," said half of the 50 top-selling models in the U.S., or about 60% of market volume, would be affected by tariffs on Canada and Mexico.

"No mainstream automaker will be immune to the pain, which will almost certainly be transferred to buyers in the form of higher prices," Cox said.

DIG DEEPER: Trump 2.0 and Retail Automotive

More Industry

Line graphic showing Cox Automotive's March Credit Availability Index status
Industryby Hannah MitchellApril 13, 2026

Auto Lending Opens Up in March

Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.

Read More →
Photo of the facade of one of Mercedes' new city studios, with a vehicle displayed in the window
Industryby Hannah MitchellApril 13, 2026

Mercedes Opens ‘Studios’ in Select Cities

The shops help mark the automaker’s beginnings 140 years ago and are to designed to offer major urban center consumers ‘exclusive’ experiences.

Read More →
rendering of outside of Ford's World Headquarters South connection to the new World Headquarters complex
Industryby Lauren LawrenceApril 10, 2026

Ford Expands HQ Facility Renovations

The automaker's renovated Product Development Center, World Headquarters South, will be connected to the World Headquarters complex it opened in November.

Read More →
Ad Loading...
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Dealer Debrief 04/08/2026 with Lauren Lawrence. Auto Dealer Today logo
Industryby Lauren LawrenceApril 8, 2026

Dealer Debrief: Loan Terms & Service Drives

In this week's Dealer Debrief, host Lauren Lawrence covers extended loan terms, a service technician initiative, and the DOWC Fix it Forward Program.

Read More →
front of Porsche Des Moines car dealership
Industryby Lauren LawrenceApril 2, 2026

Auto Group Acquires Porsche Rooftop

Family-owned and operated Ed Morse Automotive Group has added Porsche Des Moines to its Iowa locations.

Read More →
Ad Loading...
Photo of Lexus of Warwick car dealership exterior
Industryby Hannah MitchellMarch 27, 2026

Lexus Dealership Changes Hands

The addition of a coveted brand, picked up from Penske Automotive, makes 15 total stores for a family-owned auto group in the Northeast.

Read More →
chart showing the quarterly electric vehicle market share from 2020-2025
Industryby Lauren LawrenceMarch 27, 2026

EV Sales Slide While Hybrids Climb

California, as usual, led the country in EV registrations in the fourth quarter, but the U.S. as a whole saw a 43% year-over-year volume decrease.

Read More →
gray background with white text that says Dealer Debrief 03/25/2026 with Lauren Lawrence. picture of a white woman (Lauren) with red hair
Industryby Lauren LawrenceMarch 25, 2026

Dealer Debrief: Safety, Supply & Partnership

In this week's Dealer Debrief, host Lauren Lawrence covers a new safety assessment, current inventory issues, and a new payables process for dealerships.

Read More →
Ad Loading...
chart denoting a downward trend with a picture of a red electric vehicle and the Auto Dealer Today logo
Industryby Lauren LawrenceMarch 19, 2026

2026 EV Sales Start Slow

Most U.S. automakers have experienced a decline in electric-vehicle sales as global and North American sales numbers have dropped year-over-year, according to Benchmark Mineral Intelligence.

Read More →