VW’s 5-Year U.S. Spend Up
German automaker touts increased investment here since 2019.

VW makes the ID.4 and other vehicles at its Tennessee factory, where it's boosted employment since 2019.
Volkswagen
As countries negotiate trade deals with the Trump administration, Volkswagen’s American arm says it’s substantially increased investment in the U.S. in the past five years.
Citing a Deloitte study it commissioned, Volkswagen Group of America says it’s boosted its U.S.-based manufacturing jobs by 30% during the period ended last year, and research-and-development jobs by 16%.
Between corporate VW and its U.S. dealerships, the German automaker says it directly and indirectly supports nearly 164,500 jobs, including 48,000 direct jobs, and about $44 billion in goods and services.
“This study underscores our deep investment and long-term commitment in the American market,” said group President and CEO Kjell Gruner in a press release. “In the past five years, we’ve grown our manufacturing footprint and advanced our R&D capabilities to drive meaningful economic impact in the communities where our valued team members live and work.”
VW and the other two big German automakers, BMW and Mercedes, together made 7% of their 2024 sales in the U.S. The European Union as a whole, though, is the biggest importer of U.S. goods in general.
In the past five years, VW says it boosted investment here by over 30,000 direct and indirect jobs and more than $10 billion in economic impact. That includes a more than 30% increase in U.S. manufacturing jobs to nearly 4,000, the boost concentrated at its Chattanooga, Tenn. plant, where it makes the ID.4, Atlas and Atlas Cross Sport.
In addition to profit-focused spending, VW says it donated more than $7.5 million during the period to U.S. nonprofit groups, particularly in education, youth development and environmental causes.
More Industry

Denver Ferrari Store in New Group
The recent sale of the dealership by Lithia adds to an expanding stable for a family-owned collection of franchises.
Read More →
Nissan Reports Significant Sales Growth
Following the release of Nissan’s 2025 fiscal year report, the automaker announced that its retail-first approach has led to a significant jump in dealer sales.
Read More →
Dealer Debrief: Effective Safety Features
In this week's debrief, host Lauren Lawrence covers a positive safety study from GM and the University of Michigan Transportation Research Institute and a business acquisition by Cox Automotive.
Read More →
Recalled Autos Spike in Q1
The volume of affected units continued to rise as more software-focused models present different types of problems, creating complex risk, Sedgwick reports.
Read More →
Program Brings Wheels to Families in Need
NADA is taking Vehicles for Change’s Keys to Independence Program national so auto dealers can help families in need gain access to reliable transportation.
Read More →
EFG Aims to Help Dealers Face Rising Reinsurance Volatility
Rising claims severity, higher repair costs and delayed reserve adjustments are putting new pressure on auto dealerships' reinsurance programs.
Read More →
Hybrids in Focus
Another automaker announces plans to dedicate more resources in the U.S. to the now popular power train as it also looks to minimize trade tariff costs.
Read More →
IIHS Adds to Safety Rankings
A midsize Hyundai and a small Toyota have joined the nonprofit's 2026 Top Safety Pick+ award rankings, thanks to improved crash test results and crash-prevention measures.
Read More →
Dealer Debrief: FTC and Pricing
In this week's debrief, host Lauren Lawrence covers long loan terms, the FTC's crackdown on pricing, and disaster prep for dealerships.
Read More →
Dealer Debrief: Credit Scores & Exec Moves
In this week's debrief, host Lauren Lawrence covers bad credit scores, executive moves and a dealership acquisition.
Read More →