auto dealer in black and red logo
MenuMENU
SearchSEARCH

Consumers Bracing for Worse

Sentiment survey finds inflation, unemployment concerns, plans to cut spending on items with price hikes.

August 15, 2025
Consumers Bracing for Worse

Some of the pre-emptive spending consumers have already been doing since the spring, including car purchases, can push up inflation.

Credit:

Pexels/Tima Miroshnichenko

2 min to read


U.S. consumers’ outlook dimmed this month for the first time in four months as many see inflation dragging down conditions, and car purchases are among the most likely to be scratched from their lists.

The University of Michigan sentiment survey showed a 5% decline in consumer outlook. The buying outlook for durable goods alone cratered by 14% to its lowest point in a year due to high prices, according to the survey. Car purchases were the most cited category – 19% – that consumers expect to cut back on or delay.

Current personal finance outlook fell slightly over concerns about purchasing power. The outlook on how personal finances will develop actually rose a tad with an uptick in income expectations, despite the fact that consumers foresee both inflation and unemployment getting worse instead of better, the survey report indicates.

“Overall, consumers are no longer bracing for the worst-case scenario for the economy feared in April when reciprocal tariffs were announced and then paused,” wrote Joanne Hsu, director of consumer surveys.

However, their inflation expectations are on the rise after falling for several months. Looking to the year ahead, they were up about half a percentage point over July, and long-term inflation outlook rose by about the same amount to stay well above 2024 readings.

Taking unemployment expectations alone, 60% of consumers anticipate a worsening job market in the year ahead, comparable to Great Recession levels, the survey found. That compares to 32% last November.

Consequently, less than a quarter of consumers – 24% – foresee their spending levels to be stable for expenses with significant price hikes, concentrated among higher income brackets, according to the survey. Most, meanwhile, expect to cut back on such expenses or even eliminate them. Even fewer higher-income consumers say they’ll keep spending steady, 31%, down from 45% in 2022, when inflation was higher.

Ironically, some of the pre-emptive spending consumers have already been doing since the spring, including car purchases, can push up inflation, the report noted.

 

 

 

 

More Industry

Red Honda Civic hybrid sedan on two lane road with green hills in background
Industryby Hannah MitchellAugust 21, 2026

August Auto Sales a Mixed Bag

An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.

Read More →
Six men standing in front of a Ford dealership.
Industryby Hannah MitchellAugust 14, 2026

Longtime Ford Store Changes Hands

The Virginia dealership joins a small area automotive group in a one-dealership transaction, moving from one family franchisee to another.

Read More →
car in background with hand giving a thumbs up in front
Industryby Lauren LawrenceAugust 14, 2026

Auto Loan Delinquency Rates Stabilize

Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.

Read More →
Ad Loading...
Arm of mechanice reaching for car with hood open
Industryby StaffAugust 13, 2026

ASE Seeks Accurate Technician Pay, Benefits Data

New free membership trial removes cost barrier for dealerships and shops willing to contribute anonymous information to the industry data exchange.

Read More →
Photo of Dodge Durango moving down a road in sunlight
Industryby Hannah MitchellAugust 7, 2026

No Longer Worth the Price?

Mass-market auto brands are gaining ground on luxury competitors with what used to be premium features, helped along by the pressure of high vehicle prices dogging budget-conscious shoppers.

Read More →
Auto Dealer Today, Dealer Debrief, 08/06/2026, with Lauren Lawrence
Industryby Lauren LawrenceAugust 6, 2026

Dealer Debrief: Colorful Cars & BMW Backlash

In this week's debrief, host Lauren Lawrence discusses the first Slate vehicles and the BMW x Spider-Man collab that has sparked some privacy concerns.

Read More →
Ad Loading...
Headlight of silver Porsche car
Industryby Hannah MitchellJuly 31, 2026

Georgia Auto Group to Be Sold

Major U.S. player Group 1 signed an agreement to purchase the Atlanta-area stores across multiple brands from a longtime market leader.

Read More →
Auto Dealer Today, Dealer Debrief, 07/29/2026, with Lauren Lawrence
Industryby Lauren LawrenceJuly 29, 2026

Dealer Debrief: Four-Figure Loan Payments

In this week's debrief, host Lauren Lawrence discusses the rise in $1,000-plus loan payments and the factors affecting the increase.

Read More →
Photo of blue Toyota Prius parked next to a body of water with a city skyline behind it
Industryby Hannah MitchellJuly 24, 2026

July Auto Sales Simmer

Deliveries were up modestly from a year ago despite still-high prices as OEMs offered more incentives and loan rates eased somewhat.

Read More →
Ad Loading...
Front of large glass-paned, multistory office building
Industryby Hannah MitchellJuly 17, 2026

Toyota Financial Services Adds to HQ

The subsidiary says the new Texas facility is designed to foster collaboration and innovation with the aim of future growth.

Read More →