New Whiplash Test Shows Safety Gaps
Only four out of 18 small SUVs received good ratings in the Insurance Institute for Highway Safety test that's based on a combo of new and old metrics.

The new test measures pelvic displacement and the tilting or bending force of the head relative to the neck, either forward or backward.
Canva
In an effort to reduce whiplash-related injuries, the Insurance Institute for Highway Safety launched a new test to evaluate seat and head restraints and their prevention of neck injuries stemming from rear-end crashes. Of the 18 small SUVs tested, only four earned good ratings.
“Neck sprains and strains are the most frequently reported injuries in U.S. auto insurance claims,” IIHS President David Harkey said. “This new test challenges automakers to further improve their seats and head restraints to provide better protection in the rear impacts that typically cause these injuries.”
The original head restraint test used a single pulse equivalent to being struck at 20 mph by a vehicle of the same weight. But the test was discontinued in 2022 due to improved auto designs that made almost all vehicles earn good ratings. Despite the improvements, though, occupants of good-rated vehicles were still sustaining whiplash injuries, according to IIHS.
After research and analysis, the organization added several metrics to the testing. The new version uses separate acceleration pulses to simulate crashes at 20 mph and 30 mph. The metrics include pelvic displacement (preventing the pelvis from moving forward relative to the head) and the tilting or bending force of the head relative to the neck, either forward or backward. The old and new measures are combined to gauge head and spine support, the interaction of the head with the head restraint, and how well the seat manages the transfer of energy to the occupant’s body.
“We don’t yet fully understand the mechanisms that cause whiplash injuries,” said Marcy Edwards, the IIHS senior research engineer who developed the new evaluation. “But our research makes us confident that reducing these types of movements and stresses should cut down on whiplash injuries in the real world.”
The four small SUVs with good ratings are the Audi Q3, Hyundai Ioniq 5, Subaru Forester and Toyota RAV4.
Those rated acceptable are the Buick Encore GX, Chevrolet Equinox, Honda CR-V, Jeep Compass, Kia Sportage, Mercedes-Benz GLB-Class, Mitsubishi Outlander, Volkswagen Taos and Volvo XC40.
The marginal performers were the BMW X1 and Nissan Rogue.
And the poorest performing vehicles were the Ford Bronco Sport, Hyundai Tucson and Mazda CX-50.
More Industry

Kentucky Store Leaves Family
An auto group stretched across three states picked up the Lexington-area Ford fixture as its second store for the brand in the state.
Read More →
U.S. Auto Brands Falling Behind
Asian auto brands are outpacing U.S. brands in stateside new-vehicle sales. Learn more in this week's Dealer Debrief with Lauren!
Read More →
U.S. EV Market Update | Dealer Debrief
The U.S. electric vehicle market is slowly recovering from the loss of the federal EV tax credit last fall. Learn more in this week's Dealer Debrief!
Read More →
Auto Finance Numbers Set Records
Third-quarter data show how consumers are adapting to ongoing affordability challenges facing the new- and-used-vehicle markets.
Read More →
Auto Dealerships Can’t Afford to Ignore the 50+ Consumer
Younger generations may be all the buzz today when it comes to product marketing targets, but their older cohorts command a sizable share of purchasing power.
Read More →
Savings Seekers Boost U.S. Automakers’ Rivals
As consumers here look for ways to curb inflation’s affect on their budgets, brands offering plenty of alternative powertrains are closing in on home-grown OEMs.
Read More →
The Slow Electric Ascent
Second-quarter data show that the electric-vehicle market in the U.S. is inching up, the majority of states seeing a month-over-month increase.
Read More →
Safer Rides & Cyberattacks
Vehicle crash testing is getting a virtual boost, but auto dealerships are facing increased cyberattacks. Learn more in this week's Dealer Debrief!
Read More →
Affordability Angst | Dealer Debrief
August saw little relief for car buyers, whether they were shopping new or used. Take a look at the month's breakdown in this week's Dealer Debrief!
Read More →
Virtual Crash Testing in the Works
A company's platform works alongside physical crash testing to gather insights into occupant response and injury mechanisms, with the idea of helping automakers develop safer vehicles.
Read More →