Articles

Dealer Ops•by Joseph Clementi•February 3, 2012

Measure Your Marketing From Inception to ROI

Advertising for dealerships has always been a highly debated topic. Joseph Clementi, a dealership general manager, discusses the importance of measuring the effectiveness of a dealership's marketing efforts.

Dealer Ops•by David Keller, CPA, CFE•February 1, 2012

Review of Year-End Tax and Financial Statement Preparation

Year-end at an automotive dealership is undoubtedly the most stressful time the accounting office experiences. Accountant David Keller discusses measures dealers can take to lessen the stress at year-end and prepare for their CPA’s year-end fieldwork.

Dealer Ops•by Nicole Munro•January 31, 2012

CFPB in Production, Directed by Richard Cordray

With leadership in place, over 700 employees and bulletproof funding, the Consumer Financial Protection Bureau is moving full speed ahead. Attorney Nicole Munro discusses the CFPB's potential reach and how it could impact dealers.

Digital•by Greg Wells•January 30, 2012

Three Conversion Tips for a Great Digital Marketing ROI

Why spend money to drive traffic to a site that doesn’t convert? Greg Wells, business development expert, offers tips to help boost a dealership website’s conversion.

Dealer Ops•by Jennifer Murphy Bloodworth•January 30, 2012

2011 Special Finance Conference Review

“Amazing,” “wonderfully executed,” “super,” “great,” “fabulous,” “educational”—all of these are words used to describe the 2011 Special Finance Conference.

Dealer Ops•by Tom Hudson•January 26, 2012

When the Cops Aren’t the Cops

Recent fraudulent emails to dealerships purporting to be from the FTC prompt attorney Tom Hudson to issue a word of caution to dealers: Make sure any "authorities" who approach the dealership are the real thing before taking any action.

Dealer Ops•by David A. Anderson, CPA, CFE & Wilfredo Fernandez,•January 24, 2012

Protecting Your Auto Dealership From Fraud

David A. Anderson and Wilfredo Fernandez of the firm Citrin Cooperman outline a few of the most common frauds perpetrated in various dealership departments and offer some ways to help prevent them from occurring.

Dealer Ops•by Gene Daughtry•January 23, 2012

Tax Time and The Blinding Light of Big Down Payments

Best Ride General Manager Gene Daughtry talks about the lure of big down payments at the BHPH lot during tax season.

Dealer Ops•by Kimberly Long•January 20, 2012

Grappone Automotive’s Developing BDC

Over the course of about seven years, Grappone Automotive’s business development center has evolved into a centralized operation that is responsible for 50 percent of the dealership’s monthly sales.

Dealer Ops•by Jennifer Murphy Bloodworth•January 18, 2012

2011 Auto Finance Survey Results

This year marks the eighth annual Auto Finance Survey administered by Auto Dealer Monthly, and many positives were found in the results.

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