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Digital•by Phil Dupree•November 8, 2008

Lead Management Processes: The Backbone of Marketing

Phil DuPree - A four-hour response time is a good target (the average dealer response time is between five and six hours), but the faster the response, the better...

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Digital•by Rob Anderson•November 5, 2008

Growth through Targeted Hispanic Marketing

Rob Anderson - The Hispanic market is the only auto-buying market in the country experiencing growth. Have you begun to target Hispanic people whose first (and sometimes only) language is Spanish? If you haven’t, you might be ...

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Digital•by Rob Chesney•November 4, 2008

Leasing Changes Can Mean New Opportunities for Dealers

Rob Chesney - A growing number of dealers are finding that online used vehicle sales are an efficient and profitable way to increase revenue ...

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Digital•by Howard Polirer•November 2, 2008

Independent Dealers Achieve Internet Advertising Success

Howard Polirer - Although independent dealers don’t have all of the Internet advantages of franchise dealers, most are vigilant when new tools are developed that can grow their business. Independent dealers who are advertising on the Internet...

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Dealer Ops•by Jennifer Rincon•November 1, 2008

Storybook Service: Piercey Automotive Gets Creative to Keep Customers

Jennifer Rincon - The service directors, who are interacting with customers, constantly collect ideas for improvement. The seeds of these ideas, though frequently shared at the monthly meetings, can get choked by a busy schedule.

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Dealer Ops•by David Boyle•October 29, 2008

Change How You Interact with Service Customers: The Future Depends On It

David Boyle - Why is it with all the advances in technology and processes, the way we sell service and interact with our customers hasn't changed in decades?...

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Dealer Ops•by Greg Goebel•October 28, 2008

Ray of Hope

Greg Goebel - As much as I like those phone calls and e-mails, what made me happier was hearing that his business was going great, and that he had three straight excellent months. I was especially happy because ...

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Digital•by Ted Rubin•October 26, 2008

The Proper Balance of Technology & People: Keys to Successful Dealer Web Site Chat

Ted Rubin - In addition to qualified, dedicated personnel to man the chat, you also need knowledgeable people to continually analyze the methods that are working best...

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Dealer Ops•by Daryl Allegree•October 26, 2008

Seven Fast Facts: Red Flag Compliance

Daryl Allegree - While most auto dealers already have systems in place to verify the identity of their finance and lease customers, their current systems may not be in compliance with the new, more elaborate requirements called the “Red Flags” Rule.

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Dealer Ops•by Brent Carmichael•October 24, 2008

Technology Could Cost You: Three Areas BHPH Dealers Should Review

Brent Carmichael - Technology touches many facets of the buy here pay here industry. Video surveillance, starter interrupt/GPS and software are the most popular areas for technological discussion in BHPH. These three areas seem to be ...

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