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Training•by Greg Goebel•September 27, 2007

You Can't Score "Wow"

Greg Goebel - One inherent problem is that the numbers can be deceiving because they don’t measure people that don’t buy from you ...

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Dealer Ops•by Lisa Asbell•September 26, 2007

Your Identity Theft Program: Comply Or Risk Fines

Lisa Asbell - If you have a data breach and a customer suffers losses (or even worse, if multiple customers suffer losses), you can be held responsible for those damages along with federal and state fines...

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Dealer Ops•by Jeff Smelley•September 25, 2007

New Wireless Options On The Horizon

Jeff Smelley - Early next year the FCC is scheduled to auction additional airwave space to wireless providers. In so doing, Kevin Martin, chairman of the FCC, proposes to remove the restraints which cell phone providers have enjoyed for years.

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Digital•by Rob Anderson•September 24, 2007

Dancing with the Cars: Don't Allow a Premium to Become a Promotion

Rob Anderson - Think about your presence in the marketplace. What does it say about your dealership? Are you all about: price, warranty, service pre-owned or a combination of these and many others? You have to be “about” something.

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Dealer Ops•by Ryan Linnehan•September 23, 2007

Lot Rot Ruins Profits: Four Tips To Achieving The Perfect Turn

Ryan Linnehan - Did you ever notice how if you put a car on the lot fully reconditioned and then review that same car after it has sat out there for 60 days, it seems to need to be reconditioned all over again?

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Dealer Ops•by Jennifer Murphy Bloodworth•September 22, 2007

Service Expansion in Sin City: Norm Baker Motor Company Planned to Succeed

Jennifer Murphy - Purchasing the proper equipment, a vital component of success for any service department, is an expensive investment for dealers...

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Dealer Ops•by Tom Hudson•September 21, 2007

Pick Your Legal Battles Wisely: Sometimes It Doesn't Pay to Fight

Thomas B. Husdon, Esq. - The estimated cost to disassemble the engine was $1,500. Van Eman believed that C.A.R.S. had no intention of honoring the limited warranty and would continue to demand additional tear down and diagnosis until...

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Dealer Ops•by Mauricio Espinosa•September 20, 2007

Lead and Motivate: Skills That Can Be Taught

Mauricio Espinosa - I’ve seen plenty of managers that are great at managing resources, planning and generating strategies, but when their results are analyzed, they fall short.

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Dealer Ops•by Greg Goebel•September 19, 2007

Marketing and Advertising Your Special Finance Department: Part One

Greg Goebel - Efficient marketing is achieved in automotive retail when the total numbers of customer opportunities equals the maximum number that the sales team can properly handle.

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Dealer Ops•by David Keller, CPA, CFE•September 18, 2007

Car Sales Accounting

David Keller - Accounting for the different types of car deals generated from your F&I programs is important if you want to completely understand your business operations and the resulting effective gross profits...

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