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Dealer Opsby Greg GoebelAugust 1, 2007

Five Steps To Structuring Special Finance Deals

Greg Goebel - Gross profit makes the world go ‘round. You can’t spend a “unit,” a “deal,” or any other measurement——it all revolves around the gross. What then, does it take to earn that gross, and what exactly should our target be?...

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Digitalby John Max MillerAugust 1, 2007

The Right CRM Tools Make You Money

John Max Miller - Most CRM systems do not automate many processes. They require human interaction to manage and implement these processes, while automated processes cost nothing.

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Digitalby Mauricio EspinosaJuly 31, 2007

The Hispanic Prospect: Make The Right Call

Mauricio Espinosa - Make sure that every staff member with any form of contact with the public has received multi-cultural training. Record language preferences in your CRM tool ...

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Dealer Opsby Erika CooperJuly 31, 2007

The Green Pea Phenomenon: Making the Customer Like You

Erika Cooper - The success of green peas never ceases to surprise me. It's amazing that the less you know, the better you do in auto sales ...

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Digitalby Jason EzellJuly 30, 2007

Don’t Trash Flash: Search Engine Optimization and Flash - A Winning Combination

Jason Ezell - Flash makes Web sites interesting, attractive and interactive. In today’s market, capturing and keeping your visitors’ attention is increasingly difficult...

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Dealer Opsby Glenn RobertsJuly 29, 2007

Five Vital Steps For Better Deal Structure: Improving The Finance And Insurance Process

Glen Roberts - Deal structuring was all about trying to maximize profit for the store and getting the deal bought. Often times this meant switching the customer to a cheaper car, getting the customer a co-signer or getting more down payment.

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Dealer Opsby Carlos RodriguezJuly 28, 2007

Online HR Management Systems: Easing The Burden For Small Business Owners

Carlos Rodriguez - Achieving success in any business requires a relentless focus on the basics: the core product or service, customers, distribution channels, competitors and the bottom line.

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Dealer Opsby Tom HudsonJuly 27, 2007

"Yo-Yo" Deals In Finance: I Don't Think So

Thomas B. Hudson, Esq. - The relative rarity of these transactions doesn’t faze the NCLC, or, for that matter, the press. They know a good, catchy (and loaded) headline phrase when they hear one. So, they call every conditional delivery transaction...

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Digitalby Rob ChesneyJuly 26, 2007

Your Pictures Are Worth A Thousand Clicks: An Advanced Lesson In Taking The Best Pictures

Rob Chesney - When staging your photographs, select a site with a neutral background. Be sure that the location is free from visual distractions as well (a solid-color wall or an open area in a parking lot are excellent choices)...

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Fixed Opsby Don ReedJuly 25, 2007

Let’s Get Serious About Service!

Don Reed - Let’s get serious about service and analyze what the real consequences are of this action. First, do you really believe your service manager will be able to spend the time needed to properly service 18 customers a day?...

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