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Digital•by Terran Lamp•August 31, 2006

CRM in the Dealership: Is it Hype or Help?

Do you REALLY know everyone who walks through your dealership doors? What about those who never physically visit your dealership, all their hard work, searching and purchase decisions are done over the Internet? Knowing your customer is not only about calling them by name, it is understanding how you can manage ...

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Dealer Ops•by Stuart Landsverk•August 31, 2006

Don't Confuse Friendship for Business

Would I keep an employee who was late to meetings, left early, etc?

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Dealer Ops•by Bud Abraham•August 30, 2006

What Dealers Need To Know About Automatic Car Washes

Bud Abraham - Keep in mind that some systems will still require labor because they will not wash the vehicle thoroughly or completely.

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Dealer Ops•by John Zieglar•August 30, 2006

Sheehy's Web Marketing Plan Pays Big Dividends

John Zieglar - How many dealers can show they’ve increased leads by more than 230 percent in just two months?...

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Dealer Ops•by John Zieglar•August 30, 2006

New Web Site Sparks Floor Traffic

John Zieglar - Using training programs and a solid “playbook” for his dealership, ... is on track to see increased profits...

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Dealer Ops•by John Zieglar•August 30, 2006

Tasca Increases Profit and Reduces Turnover

John Zieglar - Whether you’re successfully adding franchises to your dealer group or tightening your belt in an effort to remain...

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Dealer Ops•by John Zieglar•August 30, 2006

Fifth Generation Looks to Internet to Increase Sales

John Zieglar - Your website is really a marketing center for your dealership and the right CRM tool will automatically do most of the follow up...

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Dealer Ops•by John Zieglar•August 30, 2006

Paragon Honda/Acura Sells 214 Extra Cars Online

John Zieglar - Not only did the dealership increase their Internet sales from 20 to 214, but they also increased their overall sales by over...

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Dealer Ops•by John Zieglar•August 30, 2006

Christopher's Dodge World: Changing the Way the World Buys Cars

John Zieglar - www.CDodge.com has enabled the dealership to increase sales volume from 20 to 30 vehicles per month to 138 sales on one month...

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Dealer Ops•by John Zieglar•August 30, 2006

Four Dealers Drive Success With Special Finance

John Zieglar - Apparent differences aside, each of these dealers recognized the wealth of money to be made in special finance...

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