Focusing on those car shoppers who only account for 11% of traffic but buy at a 34% higher rate is critical to successfully completing the transition from traditional to digital marketing,
Retail veteran turned tech executive Marco Schnabl explains why the latest sales and marketing technology is essentially an extension and enhancement of skills most sales professionals already possess.
Are you hiring new sales staff? Ask yourself three key questions before you throw your latest recruit to the wolves.
Dealer software expert warns few dealerships have the IT infrastructure required to support your business operations and protect your data as connected devices, digital retail platforms, and threats to cybersecurity proliferate.
Reduce turnover and boost productivity by giving your hiring managers the training and tools they need to make smart decisions.