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The Great A/B Experiment

The Great A/B Experiment

Google is taking a ‘multi-armed bandit’ approach to A/B experimentation. Expert says dealers can take advantage by rethinking their own website testing methods.

Article

What’s in Their Wallets?

Having customers swipe their own credit cards is one of several steps you can take to help...

Your customers trust you with their credit card numbers. Expert lays out a plan to safeguard their information and protect your store in the event of a Target-style data breach.

Article

NADA 2014

NADA 2014

Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.

Article

NADA 2014

Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.

Article

Concept Cars

Concept Cars

Check out four sporty new prototypes from Volkswagen, Volvo, Toyota and ... Kia?

Article

Who’s in Charge Here?

Who’s in Charge Here?

Veteran sales manager says dealers who demonstrated leadership during the Great Recession may have to re-establish themselves as the decision-makers at their stores.

Article

March 2014 Sales Pro: Steven Bishop

March 2014 Sales Pro: Steven Bishop

Steven Bishop was nearing the completion of a 24-year enlistment in the U.S. Air Force and looking for his next challenge. An active churchgoer, he was approached by a fellow parishioner who happened to be the mother of Roger Scholfield, owner of Scholfield Honda in Wichita, Kan. She said he had a “million-dollar smile” and suggested he try his hand at auto retail. He met Scholfield and, three days and a handshake later, he joined the team.

Article

New Customs

Keeping up with technology requires us to constantly re-evaluate our needs and take no tool for granted.

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