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Digital retailing is a powerful lead channel to reach more shoppers and sell more cars – if you do it right. Remember that a successful strategy includes the right tools, promotions, processes, and support.
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Small businesses like dealerships are feeling the serious effects already with significantly reduced foot traffic and declining sales. It is more important than ever to connect to customers through these challenges and help them understand that you are open for business and implementing new tools and practices to reach customers.
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Ziegler cites his ability to change and evolve as the catalyst for who he is today. That is also your ability – to change direction, adapt, and create a new dealership model.
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What does the future hold for our industry?
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Dealerships are in a unique position to capitalize on the shift towards a future filled with electric vehicles by transforming the customer experience.
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An assessment of the new overtime rule and the impact it may have on your dealership.
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Dealers need to get creatively ahead of the curve by meeting shoppers where they are, and that may be by means of video.
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How trends from the past decade will impact F&I in 2020 and beyond.
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Set your salespeople up for long-term success at your dealership.
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