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Break your late-winter sales slump by offering customers a new incentive to buy from your dealership today.
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President Trump has promised a 35% tariff on vehicles built in Mexico and sold here. Legal expert explains why neither a border tax nor the trade war it would spark is a realistic possibility.
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Facebook’s new ad categories give dealers the opportunity to create multiple campaigns to target increasingly down-funnel car buyers.
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A properly executed walkaround is still the most effective tool for building trust, creating an emotional connection to the vehicle, and closing the sale.
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Todd Bryant ponders the implications of Tesla’s direct-sales model for car buyers and their communities, both of which have benefited from the franchise model.
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The publisher seeks inspiration from men of vision but still relies on the alarm clock method to get business done.
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Unlike new technology, every investment in training is guaranteed to pay off.
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Former restaurateur Tim Denton’s matchless work ethic and dedication to training have pushed him to new heights of success at Five Star Ford Lincoln.
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The Consumer Financial Protection Bureau is taking baby steps toward financial literacy, but it remains far from the head of the class.
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Master the elements of content, exposure, and data collection to maximize the potential of your videos.
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