Articles

Training•by Steve Fox•December 16, 2015

When Is It Safe to Assume?

GM explains why some assumptions are par for the course and others can cost you business.

Digital•by David Gesualdo•December 11, 2015

A Good Fit

Digital marketing is attracting increasing numbers of bright young minds to the automotive industry.

Training•by Toni McQuilken•December 11, 2015

The Recordbreaker

Brandon (Fla.) Ford's Ricardo Liburd snagged the December 2015 Sales Pro title, thanks to his brainpower, social skills and boundless energy.

Dealer Ops•by Tom Hudson•December 9, 2015

Vicarious Liability

When is a dealership liable for its customer’s negligence?

Dealer Ops•by Denny Long •December 9, 2015

Pull That Trigger

Trigger leads are an effective way to capture in-market car buyers who may have been turned down for financing at another store.

Digital•by Ronald J. Reahard•December 9, 2015

Open-Source Selling

Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.

Digital•by Daniel Kim and John Possumato•December 4, 2015

4 Reasons Why Your Offline Strategy Matters Online

Dealers are finding digital marketing success by relying on the lessons learned from successful brick-and-mortar sales.

Dealer Ops•Cover Story•by Toni McQuilken•December 4, 2015

Building an Online Empire

Toni Anne Fardette has taken Atlantic Auto Group’s BDC and digital marketing campaigns to the next level.

Dealer Ops•by Stephanie Forshee•December 1, 2015

Consolidation Nation

Berkshire Hathaway acquired 78 dealerships when it purchased the former Van Tuyl group this year, but it was only one of many recent mergers and acquisitions in the dealer space.

Training•by Jason Heard•December 1, 2015

The Gross-Volume Balancing Act

Jason Heard offers six ways to decide whether you need to focus on adding gross or selling more vehicles.

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