Articles

Dealer Ops•by Tom Hudson•September 1, 2015

The Case of the Invisible Waiver

If the waivers intended to protect your dealership aren’t clearly visible, they might as well not be there.

Digital•Cover Story•by Sean V. Bradley•September 1, 2015

Internet Leads Are Phone Leads

Relying on email alone will not lead to confirmed appointments or sales.

Dealer Ops•by Jim Rogers•August 31, 2015

The Art of Connectivity

Dealers are using unified communications to improve customer service and drive sales.

Dealer Ops•by David Gesualdo•August 31, 2015

Technical Issue

For better or for worse, the proliferation of technology and data is effecting sweeping changes throughout the auto industry.

Dealer Ops•by Brittany-Marie Swanson•August 28, 2015

Let’s Ask Joe

Joe St. John may be the newest F&I trainer at Industry Summit, but he has a long history in the car business and some strong opinions about the future of the F&I office.

Dealer Ops•by Gregory Arroyo•August 28, 2015

Solving the CFPB Problem

The man who has led the NADA’s regulatory advocacy efforts since 2006 believes the tide may be turning in the CFPB’s attack on dealer participation.

Dealer Ops•by Tariq Kamal•August 28, 2015

The Great Defender

New York dealer Bill Fox brings experience, passion, humility and unwavering support for the franchised dealer model to his role as 2015 NADA chairman.

Training•by Jeff Dodson•August 14, 2015

Can I Be Direct?

Crafting a winning direct mail marketing campaign in the Digital Age requires a clear, concise message that drives car buyers to your website.

Fixed Ops•by Jim Alton•August 13, 2015

4 Ways to Keep Service Customers Coming Back

Low turnover and rock-solid policies for labor times and pricing help retain your valuable service customers.

Dealer Ops•by Jason Heard•August 11, 2015

Duty Calls

GSM offers pointed advice for selecting your compliance officer and putting them to work.

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