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Dealer Ops•by G.P. Anderson•April 13, 2015

A Prescription For Attitude

Dr. G.P. returns with a powerful new medication that increases effort and performance with very few side effects.

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Dealer Ops•by Shawn Foster•April 13, 2015

Good to Great in 3 Easy Steps

Establishing proven processes for sales, desking and inventory acquisition can boost your SF numbers in short order.

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Digital•by Tom Hudson•April 10, 2015

Look Who Emailed Me!

An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.

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Digital•by Ronald J. Reahard•April 10, 2015

Who’s Celling Whom?

Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.

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Digital•by Sean V. Bradley•April 9, 2015

Win the Game of Googleopoly

A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.

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Training•by Tariq Kamal, Managing Editor•April 8, 2015

Twice as Nice

This month's sales pro Matt Reynolds has found lasting success and perfected the art of the two-car deal.

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Dealer Ops•by Tariq Kamal•April 6, 2015

Heads Up

The willful ignorance that threatens professional football is not reflected in the auto industry.

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Digital•by Zach Klempf•April 6, 2015

4 Elements of a Killer SEO and PPC Strategy

Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.

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Training•by Toni McQuilken•March 10, 2015

The New Old Guard

Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.

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Digital•by Toni McQuilken•March 9, 2015

The Future Is Now

Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.

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