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Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.
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Struggling sales pros should remember to take pride in their work and seek referrals wherever they may lie.
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Providing exceptional customer service at every touchpoint is the best way to reassure customers they will be treated fairly when they visit your dealership.
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Lax policies and unauthorized charges, discounts and freebies could be nipping away at your bottom line.
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There is much to dislike about the CFPB’s 728-page report on pre-dispute arbitration clauses.
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The 2015 Automotive Forum promised good times — and significant change — for dealers in the years ahead.
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The move toward digital retailing is the inevitable result of increased familiarity with self-service transactions.
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Mark Sattler has snagged the May Sales Pro title, thanks to his hard work, dedication and love of his brand. If you know of a sales pro who deserves some recognition, nominate them by clicking here.
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Bold business moves and a dynamic setting proved to be the winning formula for Brickell Motors and its owner, Mario Murgado.
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In 2012, California’s capital was the site of a yearlong battle between state lawmakers and buy here, pay here dealers. Two new laws designed to protect consumers are now on the books, and dealers say they’re causing headaches on both sides of the sale.
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