Harlene Doane
Editor / Director Of Operations
ADT Magazine
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Harlene Doane - Is it really possible to measure your Return on Investment (ROI) in a CRM initiative, or is the hype just mumbo-jumbo without substance from the companies selling the CRM products? It is important to answer the ROI question once and for all.
Read More →Harlene Doane - One way to address dealership commitment is by requiring all key management personnel to be committed and involved in the CRM process from the beginning. Once you have commitment in place, then you can address the other issues that will ensure success.
Read More →Harlene Doane - If you have spoken with the customer and set an appointment the customer is far less likely to continue shopping...
Read More →They will continue looking under any rock to find profit opportunities for their other profit centers.
Read More →Anyone can be a target, criminals aren’t choosey ...
Read More →Harlene Doane - Instead of putting large spiffs on ancient units, put an ongoing bonus on aging units.
Read More →Harlene Doane - Between the two used vehicle operations, they stock about 20-25 vehicles per lot. That is barely a 15 day supply...
Read More →By selling the notes ... dealers receive a discounted amount of the original note and can reinvest it in more inventory...
Read More →Harlene Doane - This question isn’t about the credit of the customer. It is about catching the customer at the right moment...
Read More →Harlene Doane - Without customer interaction, your customers will go elsewhere for service and future sales...
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